Barnes & Noble Discounts, Gives Away NOOKs With 1-Year Subscriptions To NYT, PEOPLE

Barnes & Noble is now heavily discounting (and even giving away free) NOOK devices with digital subscriptions to a magazine or newspaper, the first time a bookseller has ever done this type of promotion if I'm not mistaken. The company, which is considering spinning off its NOOK business into a separate unit, this morning said customers who purchase a one-year NOOK subscription to The New York Times will receive a NOOK Simple Touch e-reader at no cost (instead of $99). Alternatively, customers can also get a NOOK Color for $99 instead of $199 with their NYT subscription, which for the record is $19.99 per month for full digital access.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/y0DWT5AdtVU/

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