AKQA?s Tom Bedecarr?: In 2020, Apple Will Be The World?s Most Powerful Media Company

This afternoon's media-focused discussion at the Techonomy conference concluded with moderator Dave Morgan of Simulmedia asking panelists to predict the world's most powerful media company in 2020. Two of the four speakers came up with the same answer ? Apple. The company was barely mentioned in the preceding discussion, but Tom Bedecarr?, chairman of digital agency AKQA (which was recently acquired by advertising conglomerate WPP) named Apple because of its "multiple platforms" for delivering media. Frank Speiser, co-founder and CEO of social ad company SocialFlow, echoed Bedecarr?'s point, then added that if someone like Facebook or Twitter "teams up with Apple" to improve discovery, they could become major players in the media landscape as well.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Crwdt-nN0KA/

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